Skincare that listens to your skin

Q: Can I combine products from different rituals?

Absolutely. Your routine can evolve as your skin changes.The Skin State System™️ is designed to simplify skincare, but if you’re experienced, you’re welcome to combine products in a way that best supports your skin’s current needs.

Gentle care that strengthens the skin barrier

Formulas that strengthen the skin barrier

Gentle, non-stripping formulas

Suitable for sensitive and reactive skin

Simple, thoughtful care rituals

Discover simple, thoughtful rituals that work in harmony with your skin

Skin changes — and your skincare should change with it

Reset Ritual

For skin that is starting to lose its balance

Recover Ritual

For overwhelmed skin

Calm Ritual

For sensitive, reactive skin

Maintain Ritual

For skin that feels calm and stable

Products for Every Skin Concern

Which product is right for you? Let your needs guide you.

Products for Every Skin State

Which product is right for you? Let your needs guide you.

What are the most suitable products for your skin state?

Answer 8 questions and receive a free consultation on products that suit you perfectly!

SOULFUL ingredient philosophy

Hydrolates at the heart of our formulas

Every ingredient has a purpose

Formulated with respect for the skin barrier

Nature and modern science, working hand in hand

Free from synthetic fragrances and colourants

100% vegan formulations

Hydrolates at the heart of our formulas

Every ingredient has a purpose

Formulated with respect for the skin barrier

Nature and modern science, working hand in hand

Free from synthetic fragrances and colourants

100% vegan formulations

I have tried many things, but I always return to Soulful products. My favorites are Charcoal, Chamomile & D-Panthenol Cleansing Gel, 4% AHA Toner, Rose & HA Moisturizing Toner, and Green Tea & Astaxanthin 2-Phase Serum – I've asked Sandra for all of these multiple times. After a while, I noticed that my blackheads had almost disappeared and my skin looked much better overall. I like that everything is simple – you use it and see results. I'm not someone who writes many reviews or is passionate about cosmetics, but these products really work, so I confidently recommend them to others.

I have tried several Soulful Skincare products, and I loved them all, but if I had to choose one favorite, it would definitely be the Linden Foam Cleanser. It has a wonderfully soft, airy texture, and the linden blossom scent turns facial cleansing into a true moment of relaxation at the end of the day. After use, my skin always feels clean, fresh, and comfortable – without any dryness or tightness. It's a product I happily use every day, and I've recommended it to friends and family. If you're wondering which Soulful product to start with, I wholeheartedly recommend this one.

I tried several Soulful Skincare products, and it was love from the first use. The shower gel, serums, and scrub not only smell wonderful but also left my skin soft, nourished, and radiant. The Triple HA and Astaxanthin serums caused particular delight. I wholeheartedly recommend them to anyone looking for truly high-quality and carefully crafted skincare.

I would definitely recommend these products to other ladies! I especially want to highlight the cleansing foam – like a soft marshmallow cloud, yet very effective and cleansing! The eye cream with aloe – no comments needed, everyone definitely needs this! Also noteworthy is the green tea line; my rather sensitive skin was not irritated, quite the opposite – my skin feels soothed, refreshed, and well-hydrated, which are very important qualities I expect from skincare products, and with these products, I can achieve that!

I received your orange-scented shower oil. I tried it, but it took a while to really understand how it works on my extremely dry skin. It’s so dry that you can see it flaking off, like white dust. So here’s my review: the scent isn’t as strong as you said—I can smell it well, but it’s not long-lasting and fades quickly. As for the product itself, after a shower, my skin feels noticeably moisturized; when I run my hand over it, it feels noticeably softer, and there’s much less of that flaky skin. So the results are noticeable. Thank you for your work; I hope you keep it up and that everything works out for you.

I tried the shower oil ✨ When I first opened the bottle, I could smell a fresh orange scent 🍊 but while using it in the shower, the fragrance changed a bit for me and felt more herbal. However, the feeling after using it is amazing – my skin feels so soft, moisturised and nourished 🤍 The product definitely does what it promises. My little daughter’s skin after the shower felt like a soft marshmallow 😊

I tried the shower oil, linden toner, intimate foam, and aloe gel for eyes. I really like these products, especially the shower oil! And the new packaging is also very neat! 😍 It's phenomenal how hydrated the skin is! Thank you!

Frequently Asked Questions

Why doesn't Soulful have products for "dry", "oily" or "combination" skin?

We believe skin is more dynamic than a single label. Its needs change with seasons, hormones, stress and lifestyle, so Soulful focuses on skin states – helping you choose products based on what your skin needs today.

What is the Skin State System?

The Skin State System™️ is Soulful’s approach to skincare, designed around your skin’s current state rather than its type.

-> Balanced
-> Unsettled
-> Reactive
-> Overwhelmed

Each ritual is created to support a specific skin state.

How do I choose the right products?

Start with Discover Your Skin Today – our guided skin assessment that helps identify your current skin state and the ritual best suited to it.

As your skin changes, your routine can change too.

Are Soulful products suitable for sensitive skin?

Many of our formulas are designed with sensitive skin in mind and respect the skin barrier. As every skin is unique, we recommend patch testing any new product before use.

Do your products contain fragrance?

Many Soulful products contain no added fragrance. When fragrance is used, we choose botanical absolutes, essential oils or naturally derived aromatic compositions in carefully considered amounts, always putting skin health first.

Are your products vegan?

Yes. Every Soulful formula is 100% vegan and contains no animal-derived ingredients.

Do you use hydrolates instead of water?

In most formulas, yes. We often use organic botanical hydrolates instead of plain water, creating a more active, plant-rich foundation.

Are your products handmade in Latvia?

Yes. Every Soulful product is formulated and produced in Latvia in small batches with great attention to quality, freshness and ingredient integrity.

Can I combine products from different rituals?

Absolutely. Your routine can evolve as your skin changes.

The Skin State System™️ is designed to simplify skincare, but if you’re experienced, you’re welcome to combine products in a way that best supports your skin’s current needs.

How long does it take to see results?

Some products provide immediate comfort and hydration, while others require consistent use over several weeks. Healthy skin is built through regular care, not quick fixes.

Do I need a long skincare routine?

Not at all. We believe skincare should be thoughtful, not complicated.

Can my skin state change?

Yes. Skin constantly responds to seasons, hormones, stress, sleep and lifestyle.

Do you ship internationally?

Yes! We ship to many countries. Shipping options and delivery times are shown at checkout.